Sermon Series Graphics: A Planning Checklist for Comms Teams

A practical, step-by-step planning guide to help church communications teams produce sermon series graphics on time, on brand, and without the last-minute scramble.

Sermon series graphics touch nearly every corner of your church's communication, from the weekend bulletin to the lobby screen to Instagram. When they come together well, they create a cohesive experience that helps people engage with the message before they even sit down on Sunday. When they fall apart, they create extra stress for an already stretched team.

This checklist is designed to help you get ahead of the chaos, whether you are managing graphics in-house, working with volunteers, or partnering with a design service. Walk through it before your next series kicks off and adjust it to fit your church's rhythm.

Start With the Big Picture (6-8 Weeks Out)

Good design starts with good information. Before any creative work begins, your team needs clarity on the series itself. The earlier you can gather this, the better your final graphics will be.

  • Confirm the series title, subtitle, and any Scripture references the pastor wants featured
  • Get a rough outline of the number of weeks and individual sermon titles if they are available
  • Identify the tone and theme - is this series heavy and reflective, hopeful and uplifting, or practical and everyday?
  • Collect any creative direction the pastor or teaching team already has in mind (colors, imagery, words that come to mind)
  • Decide who owns the design process - a staff member, a volunteer, or an outside design partner

This intake step is the one most teams skip, and it is the one that causes the most revisions later. A 20-minute conversation with your pastor at this stage can save hours down the road.

Define Every Graphic You Actually Need

One of the most common mistakes in sermon series planning is underestimating how many distinct graphic assets the series requires. A single series can easily need 15 to 20 individual files across different formats and channels.

Common asset categories to plan for:

  • Print and in-person: bulletin cover, sermon notes header, connection card graphic, signage for lobby displays
  • Digital screens: announcement loop slides (landscape), countdown screen, title slide for livestream
  • Social media: series launch post, weekly sermon quote graphics, Instagram Stories, Facebook event cover
  • Web: series banner for your website or sermon archive page
  • Video: title card or lower-third for sermon recordings, thumbnail for YouTube

Write out every asset your church actually uses. Then prioritize ruthlessly. If your church barely uses Twitter, drop it from the list. If your lobby screens are the first thing guests see, put those near the top.

If you want to see examples of how other churches handle this scope of work, the PixelPainters portfolio shows a range of series graphic packages across different church sizes and styles.

Build a Realistic Timeline

Working backward from your series launch date is the most effective way to keep everything on track. Here is a sample timeline for a series launching on a Sunday.

  1. 6-8 weeks out: Series creative brief finalized, design work assigned or requested
  2. 4-5 weeks out: First design concepts reviewed and feedback given
  3. 3 weeks out: Approved master graphic delivered, all asset sizes in production
  4. 2 weeks out: All print files sent to printer or service bureau
  5. 1 week out: Digital assets loaded into planning software (Planning Center, ProPresenter, etc.), social posts scheduled
  6. Launch Sunday: Everything is already done. Your job today is ministry, not troubleshooting files.

If your design process runs through a service like PixelPainters' sermon series graphics workflow, factor in their standard turnaround time when placing your initial request. Building in a buffer of a few extra days is always worth it.

Get Approvals Early and In Writing

Approval bottlenecks are one of the top reasons graphics get finished late. Establish a clear review process before the series even begins.

  • Identify who has final approval authority - usually the lead pastor or executive pastor
  • Set a hard deadline for feedback, not just a soft request
  • Use a simple shared document or project management tool to log revision notes rather than sorting through email threads
  • Limit revision rounds by front-loading the creative brief with enough detail

Prepare Your Files for Reuse

Once your series graphics are complete, take 30 minutes to organize and archive them properly. Store layered files, not just flattened exports. Label folders clearly by series name and year. This makes it much easier to repurpose elements for future series or pull assets if the series runs again.

A Note for Teams That Are Stretched Thin

If this checklist feels like more than your current capacity can handle, that is a completely normal place to be. Many church comms teams are running on limited hours, volunteer help, and tools that were not really built for this kind of output. A flat-rate design subscription can absorb a significant portion of this workload without requiring you to hire a full-time designer. If that is something worth exploring for your team, a free consultation is a low-pressure way to see whether it fits your church's size and budget.

Whatever tools or team you have right now, the goal of this checklist is simple: help your church walk into Sunday morning with graphics that are ready, consistent, and one less thing to worry about.